Mass Media and Perception

"New Media art is about enhanced perception. The aesthetic hype of new media art that parallels absolute technology is all about creating a totally immersive experience. I think this is a mistake. Mass media are effortlessly immersive. Numbing is what they do best. They fully colonize the human sensorium. They dominate perception. 'Sightless vision'. The point is not to mimic mass media aesthetics, but to break its spell." — Arthur Kroker, The Will to Technology and the Culture of Nihilism


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