Q Scores

Another important component of the information networks that modulate the professional sports matrix: the Q Score. Researched by Marketing Evaluations, Inc.,:

Q Scores are the industry standard for measuring familiarity and appeal of performers, characters, sports and sports personalities, broadcast and cable programs as well as company and brand names. Based on our "One of My Favorites" concept, Q Scores actually summarize the various perceptions and feelings that consumers have, into a single, but revealing, "likeability" measurement.

A short excerpt from one of their sample reports is included below.

Courtesy of Marketing Evaluations, Inc.


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