Playfully Ludic

From Baudrillard, with the understanding that "the 'ludic' is formed of the 'play' of the model with the demand":

Consider a game of computer chess. Where is the intensity of the game of chess, or the pleasure proper to computers? The one involves play, the other the ludic. The same applies to a soccer match that has been televised. Don't think that they are the same match: one is hot, the other cool - one is a game, with its emotional charge, its bravado and choreography, the other is tactile, modulated (play-backs, close-ups, sweeps, slow motion shots, different angles of vision, etc.). The televised match is, above all else, a televised event, like the Holocaust or the war in Vietnam, and is barely distinguishable from the latter. Thus the introduction of colour television in the United States, which had been slow and difficult, only took off when one of the major networks decided to introduce colour to televised journalism. It was the period of the war in Vietnam, and studies have shown that the "play" of colours, and the technical sophistication borne by this innovation, rendered the images of war more bearable to the viewing public. The "more" truth, the greater the ludic distantiation from the event (Seduction).


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