Business 2.0's Erick Schonfeld (aka Future Boy) writes an excellent overview of how our posthuman sport future becomes manifest.

Actually, the article describes the myriad technologies that are being used to create a reliable in silico model of a human being, whose development, Schonfeld notes, is being driven primarily by the pharmaceutical industry. Better models lead to cheaper development, which leads to less-costly product, which leads to fatter margins.

You connect the dots …

So while elsewhere Business 2.0 heralds the arrival of a new military-industrial complex, they put the headline on the wrong article. Say goodbye to General Dynamics, Lockheed Martin, and Northrop Grumman. Say hello to Aventis, Pfizer, and GlaxoSmithKline. In the First War of the Cyborg, man's conflict versus machine will be waged against the new military-industrial complex of the pharmaceutical industry.


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