we're all in.

(abstract submitted to the 2011 north american society for sport sociology conference in minneapolis)

Courtesy of adidasCourtesy of adidasCourtesy of adidasCourtesy of adidas


Biogramming Base Bodies: We're All In

In early 2011, athletic footwear, apparel and lifestyle conglomerate adidas launched its worldwide marketing campaign "adidas is all in". Presented as a cosmopolitan moment in global sport and physical culture — at least insofar as its endorsers and target markets are concerned — the campaign's television creative consisted of 15, 30 and 60-second edits of a centrepiece 120-second ad, played at the launch of the campaign and available on Youtube thereafter. Within five months of the "adidas is all in" launch, the full-length version had been viewed over 2 million times. Engaging Brian Massumi and Erin Manning's concept of the biogram and weaving threads of Félix Guattari's schizoanalytic ecology, this paper argues that the "adidas is all in" television creative leverages techniques of in/visibility that have changed the affective stakes for the fetishization of athletic celebrity and its related sports consumables.


Courtesy of adidasCourtesy of adidasCourtesy of adidasCourtesy of adidas



"many philosophies refer to sight; few to hearing; fewer still place their trust in the tactile, or olfactory. abstraction divides up the sentient body, eliminates taste, smell and touch, retains only sight and hearing, intuition and understanding. to abstract means to tear the body to pieces rather than merely leave it behind: analysis."

(michel serres, the five senses: a philosophy of mingled bodies, p.26)


"aye, boy, they be playing creckett . . . "


tactile burden

brief lumen pulses
of power law precarity
we gesture the
valent wind

origami mapping
its feathers in moulting
we trouble the
valent word

dandelion breeze
growing orbital bees
we contour the
valent wave


a word,
a thought,
biting the skin
of my approach to us,
twice shy.

dentistry, of all things

rose petal bathing
on the freckled memory trace,
the operatic voice
gnawing. hold my hand to
our heart's trebled pulse

thick sweaty breath
weeps my evening happiness,
a heavy Mist diffused,
circles of red dress eyes
to wipe the misty mourning dawn.
bitting and byting our way
back to the network

and then a flight


bzzz . . .

zzz . . .

. . . : . . . : . . .

Numerical Blackface?

42 - Courtesy C. Krupa

Proposition: The uniform is the protective and symbolic skin of baseball, while its numbering number serves as a marker of identity.

Minor Tangent: In his rhetorical analysis of sports videogames, titled "Performing Blackness: Virtual Sports and Becoming the Other in an Era of White Supremacy," David Leonard invokes such terms as high-tech blackface, minstrelsy, and virtual black athletic body when describing the skinned characters that may be donned by the gamer at home. We also recall that these identity-vehicles are polygons dancing in a mathematically-generated ludic non-space — which is to say they are composed of numerical code.

42 - Courtesy C. Krupa

Question: Then in this tribute to Jackie Robinson, who broke Major League Baseball's color barrier in 1947 wearing number 42, do we not introduce a symbolic appropriation of his struggles through a form of transhistorical numerical blackface? And by corporate decree do we not also homogenize the identities of the current players and coaches on the field in this donning of the cloned skin?

AutoImmune Response

_____________ _ _ _

"Riefenstahl's films develop the concept of dynamic form in Boccioni and the mobile cut in Deleuze/Bergson to arrive at a reassertion of the ways in which movement privileges expression over content. The foregrounding of dynamic form suggests that Riefenstahl composes with fascism but does not compose a fascist (disciplinary) body. What she composes is the expression of a becoming-body symbiotically linked to fascism but in excess of its disciplinarity. Riefenstahl composes-with. She begins with the beautiful, the young, the strong, but what she composes is never a particular or individual body. Movement is the commanding form of her work."

– Erin Manning, "From Biopolitics to the Biogram, or How Leni Riefenstahl Moves Through Fascism," in Relationscapes: Movement, Art, Philosophy, p.135.

Toward a Kinoderm Aesthetics

Mapping emergent territories

When designing a videogame character using 3-D modeling and animation tools, one begins the process with two separate, though interrelated, requirements: a wireframe "skeleton" of the character's body and a two-dimensional texture map of the character's facial appearance. That is, the skin of the character, while imagined as a volumetric construct, is always already understood in its design as a flat surface, laid bare, before its eventual (re)constitution as an animate form.

Face Texture Map

Hence, we may literally describe a cartography of the dermis whose features may be higher or lower in resolution, perhaps more crisp in detail or slightly blurred depending on the distortions in the fold to the volumetric.

The great ephemeral skin

"Open the so-called body and spread out all its surfaces: not only the skin with each of its folds, wrinkles, scars, with its great velvety planes, and contiguous to that, the scalp and its mane of hair, the tender pubic fur, nipples, nails, hard transparent skin under the heel, the light frills of the eyelid, set with lashes — but open and spread, expose the labia majora, so also the labia minora with their blue network bathed in mucus, dilate the diaphragm of the anal sphincter, longitudinally cut and flatten out the black conduit of the rectum, then the colon, then the caecum, now a ribbon with its surface all striated and polluted with shit; as though your dress-maker's scissors were opening the leg of an old pair of trousers, go on, expose the small intestine's alleged interior, the jejunum, the ileum, the duodenum …"

Courtesy of Stelarc

stretched skin
4m X 3m image / 3 photo panels

"… or else, at the other end, undo the mouth at its corners, pull out the tongue at its most distant roots and split it, spread out the bats' wings of the palate and its damp basements, open the trachea and make it the skeleton of a boat under construction; armed with scalpels and tweezers, dismantle and lay out the bundles and bodies of the encephalon; and then the whole network of veins and arteries, intact, on an immense mattress, and then the lymphatic network, and the fine bony pieces of the wrist, the ankle, take them apart and put them end to end with all the layers of nerve tissue which surround the aqueous humours and the cavernous body of the penis, and extract the great muscles, the great dorsal nets, spread them out like smooth sleeping dolphins" (Lyotard, Libidinal Economy, p.1).


One moves through public space. Perhaps it is an overexposed space, or a space of pronounced acceleration in flux. Perhaps one's head is bowed slightly — in an effort to avoid visually dominating the other(s), or in a desire to frustrate authentication protocols, or in a simple attempt toward modesty. But if we are to locate ourselves in regimes of positionality that stand outside of or distinct from duration, we still need to "see" in some way.

It is a touch-based affective co-emergence that allows us to "see" in the process of moving through public space proper, with all of the politics that implies. And kino-gait offers a potentiality by which one may prosthetically explore a filtered memory of that same movement, with the subject located in the negative space of the embodied camera's multiple gaze.

Toward a kinoderm aesthetics

On the surface, it appears that one ought to view the images produced during the kino-gait process by projecting them onto some three-dimensional screen, perhaps shaped like the body of the individual who originally wore the camera apparatus: an anthropometrically correct screen. After all, we are describing a volumetric body moving relationally with other bodies in the corridors and conduits of biological flow. Do we not need to respect this phenomenon of the body, its tangible fact as thing?

No. Once the body has been imaged — even in negative space — and abstracted from relation, the distinctions between three-dimensional and two-dimensional outputs as technologies of expression become less significant (although not entirely trivial): a media-specific analysis suggests that either may prove more beneficial than the other in any particular context. It is rather how these outputs as aesthetic forms are inscribed in networks of power — as, for example, what Benjamin describes with "The Work of Art in the Age of Mechanical Reproduction" — that is of greater importance. How does power compromise the image produced in the abstraction of relation? How is relation compromised in turn?

Some omniocular visioning systems, such as motion capture, rely on a nearly perfect convergence of all camera lenses. In others, such as with ProZone, there simply needs to be a measure of overlap in order for the cameras to effectively monitor and communicate the position of a tracking-object. The point is that in any system at least two cameras ought to see the same marker at any one moment in time.

Given the complex contours that identify each of our body-volumes, not to mention the unique signatures in gait each of us performs, any kinoderm array of cameras will for the most part be characterized by divergence. We are curvy bodies, after all. And this is what curves do when the gaze is directed the other way: they diverge.

But the point remains: in any omniocular visioning system at least two cameras ought to see the same marker at any one moment in time. Even given the divergent qualities of any kinoderm array, this need not imply a large number of cameras. In Kino-Gait Study No.3 (above), there was a significant degree of overlap-through-divergence with only five cameras on the arrayed body.

Left: \'Aperture,\' courtesy of Antony Gormley

left: antony gormley

Can we reverse engineer and transduce techniques of videogame modeling and animation to lift the kino-gait skin from the inscription of emergence and lay it flat on the surface? Can we invent new techniques? Can we literally describe a dynamic cartography of the kinodermis — whose features may be higher or lower in resolution, perhaps more crisp in detail or slightly blurred depending on the distortions in the fold from the volumetric?

Can we stitch the various cameras together, in other words, to provide a coherent two-dimensional text for the reader — a cinematic version of the Stelarcian skin discarded above?

Such techniques will require advanced dialogues with gait analysis, motion capture biomechanics, mathematics, digital signal processing, sculpting, choreography, music and others in order to create a similarly functional two-dimensional map of the space that is being surveyed. But it will also require holes, glitches, backdoors, easter eggs, etc. — what we might refer to as pores in the skin. In short, deludology as an active strategy of design so that the mobile political subject always retains opportunities for movement.

The deludic eruptions of holey space are but one element of a skin tectonics that offer the transludic subject-in-relation a micropolitics of maneuver.