we're all in.

(abstract submitted to the 2011 north american society for sport sociology conference in minneapolis)

Courtesy of adidasCourtesy of adidasCourtesy of adidasCourtesy of adidas

 

Biogramming Base Bodies: We're All In

In early 2011, athletic footwear, apparel and lifestyle conglomerate adidas launched its worldwide marketing campaign "adidas is all in". Presented as a cosmopolitan moment in global sport and physical culture — at least insofar as its endorsers and target markets are concerned — the campaign's television creative consisted of 15, 30 and 60-second edits of a centrepiece 120-second ad, played at the launch of the campaign and available on Youtube thereafter. Within five months of the "adidas is all in" launch, the full-length version had been viewed over 2 million times. Engaging Brian Massumi and Erin Manning's concept of the biogram and weaving threads of Félix Guattari's schizoanalytic ecology, this paper argues that the "adidas is all in" television creative leverages techniques of in/visibility that have changed the affective stakes for the fetishization of athletic celebrity and its related sports consumables.

 

Courtesy of adidasCourtesy of adidasCourtesy of adidasCourtesy of adidas

3 Fucking Metres

3 Fucking Metres

3 FUCKING METRES
Moving Bodies for Democracy in Canada

#CAN3FM

While struggles continue around the world for the democratic right to vote, Canada had a voter turnout rate in its 2008 election of 58.8 percent, the lowest percentage in Canadian electoral history. Clearly we need to start thinking much smaller.

Do NOT use your remote control to turn on your TV for the national Canadian Leaders' Debates on APRIL 12+14 — walk, run, wheel, crawl, or skip to the TV instead. Cover the 3 fucking metres under your own power. Move your body for democracy.

Once you complete the basic training, move to discuss politics in a public space (coffee shop, gym, community centre, mall, market, transit, etc, etc, etc) with a friend, acquaintance, stranger or anyone else of interest! Suggested non-partisan phrasing may include: "Are you voting in this election?"

Finally, vote! No remote controls! Walk, run, wheel, crawl, or skip to your local polling station on MAY 2, 2011.

One-week training program starts today for 3 FUCKING METRES!

 

3 FUCKING METRES
http://tinyurl.com/CAN3FM-2011

Get VOTER FIT in just ONE WEEK!! ®
http://tinyurl.com/CAN3FM-voter-fit

How to create VOTING SHOES ®
http://tinyurl.com/CAN3FM-voting-shoes

 

"To appropriate the historic transformations of human nature that capitalism wants to limit to the spectacle, to link together image and body in a space where they can no longer be separated, and thus to forge the whatever body, whose physis is resemblance — this is the good that humanity must learn how to wrest from commodities in their decline. Advertising and pornography, which escort the commodity to the grave like hired mourners, are the unknowing midwives of this new body of humanity" (Giorgio Agamben, The Coming Community, p.50).

 

All artwork by Department of Biological Flow.

-30-

track, cycling

Courtesy of CP1 Contemporary

Courtesy of CP1 ContemporaryCourtesy of CP1 Contemporary

Google Maps
Olympic Velodrome and Pool (Berlin)
2011
satellite image

Dominique Perrault
Olympic Velodrome and Pool
1992 | 1999
Berlin, Germany

. . . . .

from the CP1 Contemporary exhibition
Speed and Politics: A Tribute to Paul Virilio

hanna (2011)
movie trailer
(youtube, pause at 0:55)

"The level of connotation of the visual sign, of its contextual reference and positioning in different discursive fields of meaning and association, is the point where already coded signs intersect with the deep semantic codes of a culture and take on additional, more active ideological dimensions. … Codes of this order clearly contract relations for the sign with the wider universe of ideologies in a society. These codes are the means by which power and ideology are made to signify in particular discourses." — Stuart Hall

AutoImmune Response

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"Riefenstahl's films develop the concept of dynamic form in Boccioni and the mobile cut in Deleuze/Bergson to arrive at a reassertion of the ways in which movement privileges expression over content. The foregrounding of dynamic form suggests that Riefenstahl composes with fascism but does not compose a fascist (disciplinary) body. What she composes is the expression of a becoming-body symbiotically linked to fascism but in excess of its disciplinarity. Riefenstahl composes-with. She begins with the beautiful, the young, the strong, but what she composes is never a particular or individual body. Movement is the commanding form of her work."

– Erin Manning, "From Biopolitics to the Biogram, or How Leni Riefenstahl Moves Through Fascism," in Relationscapes: Movement, Art, Philosophy, p.135.

Recombinant Football

(the following is from a proposal for idensitat [iD#6], Sport, Arts and Social Inclusion project laboratory, spain)

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"The [field] becomes configuring as the body recomposes. … What this means is that both body and space are experienced as alive with potential movement. … The body-[field] stratum is therefore neither object nor form, but infinite potential for recombination" (Erin Manning, Relationscapes, p.15).

+ + +

Phase One: Recombinant Play

1-Sided Football: How do we understand the sport of football in the absence of a willing community of competitors?

2-Sided Football: The traditional, binary form of football competition. What happens, though, when we add a second ball to the game? What happens when we remove the ball from the game and it must be collectively imagined in order for play to continue?

3-Sided Football: A reprisal of the three-sided football version proposed by Asger Jorn and the Situationst International to be played on a hexagonal pitch. In this version, however, we will also include the variants performed earlier: adding a second ball to play as well as removing the ball altogether, forcing the collective imagination to complete the game.

Phase One: Recombinant Play

Phase Two: Recombinant Skin

Registered Skin: The sports uniform is a particular semiotic technology designed to discipline or homogenize athlete identity, as well as allow fans to easily register members of "their" team on the field of play and cheer accordingly. Sport is also one of the few social domains in which numbers are directly inscribed to one's individual clothing.

Surgical Skin: Athletes will form groups of 3, one from each team. They will then collectively cut up their football jerseys into pieces, from which the three players will sew together 3 "new" jerseys as material artworks from the event.

Recombinant Skin: The new artworks become wearable, and the athletes return to the field of play for one final match of three-sided football. Strict visual identification is challenged and athletes become more reliant upon gesture.

Phase Two: Recombinant Skin

Phase Three: Recombinant Vision

To complement the first two analog phases of the project, which could be considered a performance followed by a material artwork or archival artefact, the third phase proposes a digital communication component that may be disseminated through various media channels (eg. gallery, web site, school). This will be a two-channel video that offers different, though "subjectively" interrelated, perspectives of the same event. The two channels, which we shall describe as "spectacle" and "kino-gait", are synchronized temporally but toggle back and forth between first- and second-channel positions on the screen.

Spectacle: The traditional camera angles that comprise professional sports television — sidelined, orthogonal, perspectival, fixed, panned. As closely as possible approximating the typical visual narratives of football.

Kino-Gait: What would happen if the skin-as-volumetric-construct could "see back" in surveillant space — in other words, if gait-as-skin-in-gesture became our method of seeing rather than the eye? Kino-gait should have multiple cameras functioning together to create a single omnidirectional volumetric vision. Its goal is to have the whole surface of the body function as an eye: the entire skin-as-camera becomes a preliminary limit of kino-gait. This is not to replace or diminish the flesh as a means or locus of knowing, but rather to complement or enhance it.

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(thank you to icarus for the balls e-idea)

typo, uprights

Courtesy of Scotiabank and CFL

Labour Day has been celebrated on the first Monday in September in Canada since the 1880s. The origins of Labour Day in Canada can be traced back to April 14, 1872 when a parade was staged in support of the Toronto Typographical Union's strike for a 58-hour work-week. The Toronto Trades Assembly (TTA) called its 27 unions to demonstrate in support of the Typographical Union who had been on strike since March 25. George Brown, Canadian politician and editor of the Toronto Globe hit back at his striking employees, pressing police to charge the Typographical Union with "conspiracy." Although the laws criminalising union activity were outdated and had already been abolished in Great Britain, they were still on books in Canada and police arrested 24 leaders of the Typographical Union. Labour leaders decided to call another similar demonstration on September 3 to protest the arrests. Seven unions marched in Ottawa, prompting a promise by Canadian Prime Minister Sir John A. Macdonald to repeal the "barbarous" anti-union laws. Parliament passed the Trade Union Act on June 14 the following year, and soon all unions were demanding a 54-hour work-week (Wikipedia).

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"The productive cooperation in which labor power participates is always larger and richer than the one put into play by the labor process. It includes also the world of non-labor, the experiences and knowledge matured outside of the factory and the office. Labor-power increases the value of capital only because it never loses its qualities of non-labor (that is, its inherent connection to a productive cooperation richer than the one implicit in the labor process in the strictest sense of the term).

Since social cooperation precedes and exceeds the work process, post-Fordist labor is always, also, hidden labor. This expression should not be taken here to mean labor which is un-contracted, 'under the table.' Hidden labor is, in the first place, non-remunerated life, that is to say the part of human activity which, alike in every respect to the activity of labor, is not, however, calculated as productive force" (Paolo Virno, A Grammar of the Multitude, p.103).

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Labour Day football means a lot to the CFL and to Canadians in general with support at its peak during this time. Along with the RONA Canada Day Kickoff games the traditions of the game are well preserved after more than a century of play and the excitement generated by the Scotiabank Labour Day Weekend slate.

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"The crucial point here is to recognize that in the realm of labor, experiences which mature outside of labor hold predominant weight; at the same time, we must be aware that this more general sphere of experience, once included in the productive process, is subordinate to the rules of the mode of capitalistic production. Here also there is a double risk: either to deny the breadth of what is included in the mode of production, or, in the name of this breadth, to deny the existence of a specific mode of production" (Virno, AGotM, p.103).