Other nonhuman actors play no small role in manifesting the crowd-as-crowd — and by (intensive) extension, the expressive potential of the athletes on the basketball court. The public address announcer, cheerleaders, jumbotron, canned sound effects, in-house music: all of these purportedly exist to "enhance the game experience" for paying consumers.

But it might be more accurate to suggest that they serve to keep an otherwise distracted or exhausted audience in a state of electro-charged readiness for the potential of crowd-as-crowd to become in-formed and activated.

In many cases these are electrically-generated shocks of sound or light that serve to twitch the assembled flesh at regularly programmed intervals, though the gestures and gyrations of the team cheerleaders or mascots may accomplish similar goals in a more analog fashion. The point is less the modality and more the shocks themselves, which unfold as a steady stream of attack on the collective perception of these bodies assembled under the rubric of "spectator".

While they appear at a surface glance to be visual or auditory phenomena, their affective force is rather to be felt as a synaesthetic folding which locates itself in the haptic and proprioceptive. Blink, blink, twitch, twitch: think of a defibrillator that may kickstart smooth cardiac muscle into autonomous, yet directed, contractions — except absent the direct tactile connection of the medicalized jumper cables.

If the role of the in-stadium spectator is increasingly to bear resonant witness to the athletic virtuosity otherwise digitized as television signals for mediated distribution around the world, this electroshock readiness is paramount. Just as the crowd — even one relatively uninformed about the sport in question — can readily spot qualities such as particularly stylish performance or submaximal effort given, so too can the television audience spot a fake. Gestures are not enough. It is obvious to the TV spectator when the intensity of witness response flips from an aggregation of individual reactions to the "crowd" proper as independent and enthusiastic actor. The play-by-play commentary only confirms this in narrative form and completes the affective transfer to whatever potentials exist elsewhere via the telescreen.

The stadium spasms the assembled spectators, in other words, to optimize the readiness potential for the formation of crowd-as-crowd and witness-as-intensity. An electroshock therapeutics framed in terms of entertainment value and consumption, but which is more properly understood in terms of a fuzzy affective labour value and abstract production.

It is in this readiness potential that consumption actually invests itself — this time as sponsorship capital. The relentless stream of attack on the perceptive faculties of witnessing serves first and foremost to coordinate the gaze toward advertising images, whether flat or volumetric. The intensive crowd knows nothing about corporate sponsors, but the extensive aggregate of more or less engaged spectators certainly may: programming meets readiness in this zone of indistinction between the two. If the crowd ends up forming, directing, contracting, then so much the better — but at least the ads will have been viewed during the twitchy interim. Exhaustion, indeed.

it is One thing to join under the One of the school and its team. it is also One thing to join under the One of the corporate sponsor. but it is One different thing altogether to join under the One of a god, particularly if that One god is not explicitly linked a priori with that One school and its team.

even the One of the american nation-state offers the freedom of multiple religions!

(does it not?)

These temporary tattoos designed as a pace-keeping device (that is, for metering time) were available for free at the Chicago Marathon courtesy of Nike and the swoosh logo — but only if the runner had their race bib barcode scanned first.

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"Doesn't it make sense for the referee to just scan a bar code on the player's uniform to register an infraction?"

(sportsbabel, january 2005)

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"The 'closer' the skin of spectacle is to the animal body proper, the more virile the transmission."

(sportsbabel, september 2010)

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"The extended skin of the athletic uniform is sponsored; the actual skin may become sponsored as well (tattoos representing gambling or casino web sites?); and professional sports teams have insured various athlete body parts to minimize investment risk. Now I am wondering about a related, but slightly different proposition: What if the intellectual property under consideration was DNA?"

(sportsbabel, march 2008)

Auctioning a Piece of Post-Season Perfection Highlights Uniform Evolution

By Jason Turbow
October 8, 2012
4:45 pm
Categories: Gadgets, gear & games

In 1956, Don Larsen was paid $13,000 by the New York Yankees for a season's worth of work, which included throwing the first (and still only) perfect game in postseason baseball history.

Today, the uniform he wore on that historic afternoon, during Game 5 of the World Series against the Brooklyn Dodgers, goes up for auction. It is expected to fetch more than $1 million.

. . .

The proceedings . . . will run for 56 days — marking both the year the perfect game occurred, and the amount of time, 56 years, since then — through Dec. 5. . . .

[T]he Yankees' uniform design, alone among Major League Baseball, has seen no significant changes in well over a half-century. . . .

. . .

. . . The Collective Bargaining Agreement now maintains that players' pants not drop below the top of the heel.

. . . Once, baseball players wore white socks underneath colored sanitary hose. The reason: The dye for the stockings, far from colorfast, offered an assortment health risks should it come into contact with an open wound.

. . . (Another stylistic fad into which the Yankees failed to buy included uniform numbers on the fronts and sleeves of jerseys.)

. . . The Yankees continue to be the lone big league club to eschew names on the backs of their uniforms, both home and away, but in 1956, the practice was status quo. That changed in 1960, when the presence of slugger Ted Kluszewski probably made the Chicago White Sox equipment manager sorry about his team’s decision to become the first to so identify players. (It should be noted that the Yankees were the first team to utilize uniform numbers on a permanent basis, in 1929. They assigned numbers according to players' spots in the batting order.)

Larsen has already sold his cap, glove and shoes from that game, as well as the baseball used to strike out Dale Mitchell for the final out. They went in 2002, for a total of $120,750. In 2010, Berra's jersey from the same day sold at auction for about $565,000.

. . .

"The San Diego Hall of Champions already validated it," he said. "In addition, we've done extensive picture matching of historical photos — of the stitching, the interlocking NY, how his name was sewn (stitched inside the uniform for identification purposes, not an external-facing nameplate) in relation to everything else. Honestly, this was probably the easiest match from any jersey we’ve sold because there are so many great images from that game for us to use."

"So why is the disappearance of the fullback significant, then? The American military-industrial complex is at its core a technological apparatus. As such, we have seen its military superiority derived from its scientific innovation, rather than from any inherent superiority in its trained personnel. This innovation, as integral as it has been to American society, should appear in the model of gridiron football. Put another way, if the football-war metaphor is to hold true, it is because the NFL depends more on fighter jets than on ground infantrymen. The disappearance of the fullback in favour of more passing threats suggests that this is in fact the case." (sportsbabel, Oct. 2003)

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"There's a reason ESPN's 90-minute SportsCenter that followed Monday Night Football did an astonishing 4.5 rating (the highest SportsCenter rating in 17 years, by the way) . . ." (Bill Simmons, Sept. 2012)

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"We'll get the real officials back thanks to the gravitational pull of the money bet on U.S. football. Because the most lucrative random numbers generator on Earth, the NFL, needs every game to be played on the square. Even the appearance of a fix could send the planet wobbling into the sun. And given sufficient incompetence, the appearance of a fix was inevitable. That's what happened Monday night in Seattle. This wasn't about integrity or love of the game or player safety or the fans or even the quality of the product on the field. This was about a game so poorly officiated by scabs that sportsbooks were refunding money—because an NFL game looked crooked." (Jeff MacGregor, Sept. 2012)

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"The farce is that the NFL owners are so isolated that they can’t see that everyone wants the union refs back, even the Governor whose political fortunes are underwritten by right-wing, anti-labor billionaires: Wisconsin's Scott Walker. Yes, that Scott Walker. The same governor who waged war on union teachers and firefighters without care for the social costs, wants his union refs back. Late last night, the Green Bay Packers fan tweeted, 'After catching a few hours of sleep, the #Packers game is still just as painful. #Returntherealrefs.' The gall of Scott Walker possesses the power of a tsunami." (Dave Zirin, Sept. 2012)

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"In the model of contemporary gridiron football, we retrieve the stadium games of Ancient Rome as well as the feudal-political model of chess, albeit both in modified form. While the stadium games of Ancient Rome often were re-creations of land and sea battles significant to the history of the Roman Empire, modern football, by contrast, is entirely in simulation: every play in every game models or describes a battle that has yet to take place — right down to the level of simulated death. The articulation of these battles is extremely accelerated, as if played in fast forward. Though an entire game of chess is based upon just one battle — a mobilization of Church, nobility and serfdom to protect the King — a football game models a battle on every play from scrimmage, with the sum of these battles allowing a team to capture or surrender territory, reach objectives, and eventually win or lose the contest/war sixty minutes later. We'll call it temporal dislocation in the former case (ie. the shift from archive to simulation), and temporal compression in the latter (ie. many discrete battles in one contest)." (sportsbabel, Nov. 2005)