force, field, play
"The tendency of electric media is to create a kind of organic interdependence among all the institutions of a society, emphasizing de Chardin's view that the discovery of electromagnetism is to be regarded as 'a prodigious biological event.' If political and commercial institutions take on a biological character by means of electric communications, it is also common now for biologists like Hans Selye to think of the physical organism as a communication network: 'Hormone is a specific chemical messenger-substance, made by an endocrine gland and secreted into the blood, to regulate and co-ordinate the functions of distant organs.'"
Understanding Media: The Extensions of Man
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