Embodiment and Exaggeration

The Matrix was half-right in its metaphor: though the relationship is symbiotic, we are not producing electricity for the Machine but are rather producing — through activities such as fantasy sports, online casinos and internet stock trading — a non-rational agency for the Machine that pulses information forward and backward as a continual, rhythmic flow. (The fact that both electricity and information are representable by the zeroes and ones of binary code is, however, not insignificant.) This collective intelligence is known as "the market" and is the basis of the information age of capitalism.

Or, as DeLanda suggests: "We might just be insects pollinating machines that do not happen to have their own reproductive organs right now."

But as much as anything, sport provides a reminder that embodied, serial labour is not dead in this emerging information age of capitalism. The vectors of archive and telesthesia are layered on top of the embodied capital production that manufactures its information. Though salaries are indeed inflated well beyond the relative earnings of most other classes of worker due to the attendent celebrity spectacle so entwined with the volumetric diagram of biopolitical production, we should understand that professional and quasi-professional "amateur" sport provides an excellent laboratory through which to examine the dynamics of material and immaterial labour precisely because of this exaggerated formal structure.


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