Stream/Screen/Scream of Consciousness Thinking

In a fractalization of the postmodern sports media logic, The Score's Sid Seixeiro and Tim Micallef could be considered by the hardcore Canadian sports fan as the play-by-play team for a pastiche of video highlights — ie. a play-by-play of a play-by-play.

But only part of the commentary is improvised as is the fashion with play-by-play. An entire writing team painstakingly crafts messages about the highlight reels that may be fed though teleprompter to the two talking heads. Rather than speaking in tongues, however, Seixeiro and Micallef carefully circulate and recirculate existing memes in the sports media discourse networks (eg. Barry Bonds is guilty of doping — just look at his hat size!), or inject "proprietary" memes into circulation (eg. "Dion Phaneuf — Music Note da-dah-da-nah-na-na-nah Music Note"). Even when ad-libbing, the two hosts follow the same basic premise. The more you watch, the better an audience member you become as you can better understand the multiple texts that are referred to in the "final" pastiche. From a management perspective this could be understood as a form of lock-in created by exponentially increasing switching costs.

Socially speaking, the individual voice-event and its actor have agency and thus key nodes in the network have greater control in shaping memes that will be circulated in discourse; at the same time, the aggregate-Voice is the discourse network itself, a continually modulating structure that will constrain the choices at each voice-event. When parsed, the memes and voice-events can only be considered fragments of hegemonic masculine discourse: aggressive, xenophobic, sexist, misogynist, pornographic, racialized, capitalist — and a verbal masturbation before the camera.

Wink, wink, nudge, nudge.

Ba-da-ba-ba-bahhh … I'm SO loving it.


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