If we were to separate content and form volumetrically to capture real-time sports television images, then one of the formal elements that could be marked up with a stylesheet could be corporate sponsorship. Stadium sponsorship banners could be tagged to display those with whom the organization currently has a sponsorship deal, even if a "classic" game is being viewed.
Wark points out that "the archive is a vector through time just as telesthesia is a vector through space." Currently, sponsorship at the sports stadium constitutes the purchase of a vector through space. By separating content from form and marking-up sponsorship as described above, the advertiser will increasingly be purchasing a vector through time instead.
In Archive Fever, Derrida writes:
The archons are first of all the documents’ guardians. They do not only ensure the physical security of what is deposited and of the substrate. They are also accorded the hermeneutic right and competence. They have the power to interpret the archives (p. 2).
What does this separation of content from form do to the "fact" of the archive? Will we someday see a corporate sponsor embedded in an archive that predates the sponsor's existence? Who will control the hermeneutic right to interpret the archive?