Sponsorship as a Vector Through Time

If we were to separate content and form volumetrically to capture real-time sports television images, then one of the formal elements that could be marked up with a stylesheet could be corporate sponsorship. Stadium sponsorship banners could be tagged to display those with whom the organization currently has a sponsorship deal, even if a "classic" game is being viewed.

Wark points out that "the archive is a vector through time just as telesthesia is a vector through space." Currently, sponsorship at the sports stadium constitutes the purchase of a vector through space. By separating content from form and marking-up sponsorship as described above, the advertiser will increasingly be purchasing a vector through time instead.

In Archive Fever, Derrida writes:

The archons are first of all the documents’ guardians. They do not only ensure the physical security of what is deposited and of the substrate. They are also accorded the hermeneutic right and competence. They have the power to interpret the archives (p. 2).

What does this separation of content from form do to the "fact" of the archive? Will we someday see a corporate sponsor embedded in an archive that predates the sponsor's existence? Who will control the hermeneutic right to interpret the archive?


6 responses to Sponsorship as a Vector Through Time

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  1. Jessica De Chaves says:

    The media acts as the capitalist and the sponsor is the means of transport that is used to communicate the advertisement. Sport is needed because it creates a sense of emotional well being when people view it. The sport media relationship is obvious in commercials, on television and is widespread throughout professional sports. Corporate sponsorship has become a big part of all professional especially with increasing player salaries, the construction of new facilities, and videotaping sporting events for television, ticket sales alone are no longer sufficient to cover the costs of running a professional sports organization. The logos of corporate sponsors are everywhere in professional sports arenas and the corporations are conscious of their target consumers, as well as in what venues to reach them.

  2. Katie Donohue says:

    If the corporations were to purchase adverstising as sold as a vector through time instead of/as well as space, then rightfully, they should have the ability to have there advertisment placed on any sporting event they've purchased the rights to, without regards to time.

    Although, if this is how advertisments were to be sold, the idea of a vector through time with archives that record every detail about events, including the sponsorship at each event, would then become meaningless, as they would not accurately represent history, but instead represent the current situation.

    In this situation, you could easily see a corporate sponsor that exists within an archive which predates the sponsor's existence. In this situation no interpretation of archives would be necessary, as all the corporate media and their adverstising at the current time would replace all history of adversitsing within that domain, until the corporate media changed, and the process would repeat itself.

  3. Lisa Clarke says:

    When separating the content from form of the archive, it changes how the archive is perceived. If the archive has advertising from 2007 but the game was being played in 1999 the credibility of the original archive has been tainted. We will no doubt see predated advertising within “(espn) classic” viewing platforms, because how can you not take advantage of free advertising. The product has already been created and the consumer knows exactly what they are receiving within the “(espn) classic” format. The format is successful; all you have to do is add to it. Whoever controls the “rights” controls the interpretation of how it’s viewed.

  4. Emily Preiss says:

    Corporate sponsors have always played an important role in sport. Someday, it is quite possible that corporate sponsors will find themselves appear in contexts where they are predated. Corporate sponsors rely heavily on the media as a means of transportation of information to consumers. The media advertises the best, the biggest, the newest, the most technologically advanced. Sponsors want their products to meet these criterion, falling into the trend of predating themselves. Anyone has the right to interpret the context in which corporate sponsors have revealed their products. However, when interpreting the corporate sponsor’s archives, it is important to understand that there is a love/hate relationship between the media, corporate sponsors, and sport. Sport exists today because of sponsors. The wages that players get paid, especially in high entertainment sports, cannot be supported solely by ticket sales. The money that comes in from sponsors and the commodification of sport keeps the sport running. The media assists greatly in co modifying sport, through advertisements from sponsors, linking these three bodies in a love triangle. It makes sense for sponsors to take advantage of this free advertising even if it may be predated. Advertisements affect the values of consumers, and changes the perception they may have of the context of the sponsor’s archive. In the future, it is very likely that we will see more contexts that are predated from sponsors of sporting teams/events. Thus, spectators will find themselves purchasing vectors through time, in a predated context.

  5. sportsBabel » Collective Forgetting says:

    [...] in the process of playing and there is no external governing authority responsible for the role of archon and the accorded hermeneutic right to interpret the archive, or scoresheet (cf. [...]

  6. sportsBabel » Marching Across Time says:

    [...] But speed and progress move on. Even the ribbon or string is no longer adequate for high-performance racing, its obsolescence and retrieval marked poignantly by the ceremonial status it carries today at the finish line of the much slower marathon race. (If we make this ribbon a wider surface, we can in fact leverage this slowness for sponsorship by vectoral capital.) [...]