Low Post Colonialism

The NBA's "outreach" program, Basketball Without Borders, serves several purposes: in partnership with an organization such as UNICEF, it promotes particular knowledges about healthy living, HIV/AIDS, drug abuse, leadership, etc.; it operates basketball clinics and skills training sessions and seeds a future generation of basketball labour talent to fill the void left by the post-industrialization of the American (and soon to be European) economies in which the NBA produces; and perhaps most importantly, it serves as a vector that releases a contagion of memes into the host population: the NBA logo, the league's franchise identities, the players themselves as brands in their own right, the shoe companies that adorn each of the sponsored players, the corporate partners of the outreach program, etc.


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