
Design Notes
- In homage, and with apologies, to Heidi Cody's American Alphabet.
- Many of the logos are from Chris Creamer's Sports Logos page.
- I have wanted to do this for sports since I saw Heidi's installation three years ago and blogged about it. However, I just recently got access to the software to do so (PowerPoint could only take me so far).
- Update: I just found out that Kurt Hunzeker at Sparts Marketing Blography did a similar project last year. He goes in a very different direction, looking to show the breadth of sports letters and logos, including minor league franchises. On the other hand, I was looking to show iconic images that represented a particular American sporting tradition with its teams, management and media influences. Only 2 of our choices were the same.
Letter Notes
- With the way this franchise has changed the business of baseball, and indeed all of team sports, it had to be included.
- Apologies to Philly, but you had no really good P that was more visually dominant than these Hoosier-state ballers, and without that, you're just Illadelphia.
- I thought the fact that this franchise redesigned its logo specifically because of Yao Ming and the potential of the Chinese market spoke volumes to the globalization of professional sports.
- My one nod to the college sports scene, and who more appropriate than the "outlaw" football program of the '90s.
- From the all-black fives era of basketball nearly a century ago.
- Interesting juxtaposition with F.
- Only real cheat in the bunch, but significant in how it shows the logo redesign (and awkward transition) from the New Orleans music scene to Mormon country.
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