On Sunday, Linds and I ran in the 14th annual CIBC Run for the Cure in downtown Toronto, along with an estimated 170,000 others across Canada. It was our third time running in the event and trying to raise some money for breast cancer research, and we had a great time doing so.
On our way home, I asked her if she thought this was a sporting event. As someone who had played a team sport at a high level, she didn't think so, citing the lack of "competition" as what differentiated sport from a recreational event such as this.
While it may be splitting hairs to say so (does anyone really care if this was "sport" or not?), I'll have to disagree with her in this case. I would suggest that the Run for the Cure is most definitely "sport," though it is its feminist flavour that might render it unrecognizable from the gladiatoralism that graces our televisions every weekend. The elements are there.
It begins with the uniforms. In contrast to the White Hat vs. Black Hat nature of traditional team sport, there is only one uniform at the Run for the Cure: the white race T-shirt adorned with bright pink ribbon and sponsor logos, demonstrating solidarity with a common cause. At the same time, however, there is a multiplicity of uniforms: we find a hint of the carnivalesque at the Race, with different sub-groups within the mass wearing costumes, wigs, striped socks, or some other uniquely-identifying item.
In turn, the Us/Them, Home/Visitor binary of traditional sport blossoms into a multiplicity of teams within the larger mass — anyone can sign up and identify themself as part of a team. If registered early enough, that team name actually gets screened onto the back of one's race T-shirt. Otherwise, blank race bibs are provided so that one may simply pledge team allegiance with bold cursive letters from a thick marker.
(I ran for the "Hurry-Kanes" in support of Linds' friend Heather Kane and her mother. Cool name, huh?)
Furthermore, to say that the race has no element of competition would be misleading, I believe. First, there are the traditional weekend race runners, neck-and-neck out at the front of the pack as if it were any other typical Saturday event. The fact that the race has a charitable foundation associated with it is just a bonus, one would presume.
At the other end of the spectrum, completely oblivious to the performance of the racers at the front — nor really caring at all about them, for that matter — are the walkers. For some of the walkers, 5km is a long way, and that is competition in and of itself. But more importantly, they are competing for the fundraising — not to raise more money than the next person, but to raise as much as personally possible in order to collectively push the total amount raised higher than ever before.
Somewhere in the middle are the people that interest me the most, and perhaps that's because I can be found here myself. These are the people who aren't really racers, but aren't really walkers, either. Their competition is internal: try to max out the ability they have for those 5km, in the hopes that the small, nearly-trivial amount of pain they put themselves through for a handful of minutes, when pooled together with that of others, becomes something non-trivial for those who deal with the real pain. In other words, go as hard as you can and don't quit, even when it hurts, because people are counting on you.
Naturally, in any event that features several thousand participants, a few stereotypical categories won't suffice. There are as many reasons for people to be at the event as there are people participating, a fact that the race organizers communicate in their race promotions, to their credit.
But to be honest, that message is awash in a sea of pink ribbons, pink wristbands, and pink balloons. "Think Pink," the campaign exhorts.
Am I confusing a Girl Power message crafted by the Canadian Breast Cancer Foundation and corporate sponsors with a true feminist empowerment that informs the fabric of this sporting event? If so, do others confuse the two as well? Consider:
- There is a bounty of sponsor-provided free food offered to the runners after the race is completed, while Toronto's homeless peer in through the semi-enclosure or sleep on grates nearby.
- After the post-race refuelling is finished, there do not appear to be temporary recycling facilities anywhere to collect what will be thousands of plastics and tetra boxes.
- Men can get breast cancer as well, yet I could only find this nugget of information buried away on the web site's Breast Cancer Statistics page. Saying so out loud must confuse the "Think Pink" message.
- In the ultimate irony of "Thinking Pink," there is predominantly pinkish skin in attendance at the event held in what is purportedly the most multicultural city in the world. One presumes that the minimum requirement of $150 in pledges or a paid $40 registration fee places real economic pressure on those (particularly minorities) who would like to contribute their efforts as runners, rather than as volunteers.
Are these the values that undergird feminism?
Of course, there are as many feminisms as there are people who would answer that question.
Ultimately, though, we must remember that at its core the Run for the Cure is a profit-maximizing activity that has us at once playing the dual roles of industrial labour and sponsor message transmitter. Is it still sport? Absolutely. Feminist? Undoubtedly. But given the context in which the Run exists, it could still leverage the progressive spirit of "Thinking Pink" to be so much better.
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