Brand Focus

The next time a friend asks you to check out his Nikes, you might have to look into his eyes.

That's because the shoe and apparel giant's new contact lenses, called MaxSight, hit optometrist offices nationwide on Monday. The lenses are meant to replace sunglasses. They are designed to filter out ultraviolet light and are said to make the ball and its surroundings appear crisper through the company's patented technology.

(via ESPN.com)

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