Play vs. Bureaucracy

McLuhan and Fiore, War and Peace in the Global Village, 1968, p.173:

The world of play is necessarily one of uncertainty and discovery at every moment whereas the ambition of the bureaucrat and the systems-builder is to deal only with foregone conclusions.

. . .

Real play, like the whodunit, throws the stress on process rather than on product, giving the audience the chance of being a maker rather than a mere consumer.

The Rise of Televised Sport

McLuhan and Fiore, War and Peace in the Global Village, 1968, p.171:

Games stand in relation to new technology somewhat in the form of clothing. Radio and baseball were well matched, but television has killed baseball and advanced football and ice hockey. Baseball was quite incompatible with the television spectator's role of participation in tactile depth. Baseball insists on careful timing and one play at a time. English cricket would be equally futile on television since its plays are much less frequent. Soccer, however, has had a huge revival with television quite apart from the television watcher. It has been the altered sensibilities of the whole culture in the bodily contact direction that have revived soccer. The new games of surfboarding, water skiing, and snow skiing are fascinating examples of a new taste for dynamic contour exploration in which the participant amidst the most exciting environment is almost entirely visceral rather than visual in his involvement. It can be safely predicted that color television will drive people much further in this direction, for there is a world of difference between color television and black and white.

'The Language of Science'

Marshall McLuhan, Understanding Media, p.105:

Just as writing is an extension and separation of our most neutral and objective sense, the sense of sight, number is an extension and separation of our most intimate and interrelating activity, our sense of touch.

. . .

More and more it has occurred to people that the sense of touch is necessary to integral existence.

Music Note "Reach out, reach out and touch someone …" Music Note

And that is why I prefer the term pantactilism to the dataveillance used by the thinkers at the McLuhan program: rather than placing the emphasis on the evolution of surveillance, as it were, pantactilism — a seeing without eyes, as the blind "see" with their hands — expressly indicates the sense of touch that McLuhan himself found in numbers, what he considered "the language of science."


"'Cellulae' means simply, in Latin - 'little rooms' or 'compartments' - think of the same word applied to cellular networks, cellspace, mobile networks, virtual reality, evolution, nanotechnology, and mobile media - frames per second on celluloid, or lines per millimeter for NTSC and PAL. You've just mapped one metaphor onto another. Biology meets technology in the exchange. And both gain. It's a situation where 1 + 1 = anything." — DJ Spooky

Strategic Planning

"Thus the highest form of generalship is to balk the enemy's plans, the next best is to prevent the junction of the enemy's forces, the next in order is to attack the enemy's army in the field, and the worst policy of all is to besiege walled cities." — Sun Tzu, The Art of War

Long Shot

Courtesy of CallawayJust learned from DeLanda's War in the Age of Intelligent Machines that Big Bertha was the name of a heavy mortar howitzer used by Germany to attack France in World War One.

Now it is the brand name of the best-selling golf driver in the world.

Callaway: "Hot and very, very long. The new Big Bertha Titanium 454 Driver delivers the kind of scorching power usually measured in horses."

War-pr0n and balatajaculate? Or a good walk spoiled? You decide.