Factory Versus Stage, Revisited

A while back, in making the case that the sport stadium should be considered primarily as a site for the production of images, information and identities that are used as inputs for media products further upstream, I noted that "the only difference between a professional sports stadium and an automobile factory is that people are willing to pay good money to watch the automated production process in the former case."

Accoring to Wired, it seems that the gap between the two is closing.


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