Game Tickets


Upon arriving at the Raptors-Knicks game the other night, Linds and I show our tickets at the front gate, the usher scans the bar code on the ticket with a handheld device and we are permitted to pass through the gate and enter the arena environment.

What does this accomplish?

As noted already, the predominant characteristic of the modern stadium environment is its enclosure. This poses a problem for the spectator-fans as they attempt to flow en masse from one space to another — that is, flowing through the barriers that enclose a carceral environment. In the past, gate ushers could pursue one of two strategies to meet the demand of this flow:

The first option was to carefully peruse each ticket and either risk huge lineups or else incur the economic costs of more ushers, more open gates, and therefore less "enclosability". The alternative was to maintain a higher rate of flow at the risk of increased counterfeit or illegitimate entry.

Downloading this responsibility to the bar code scanner and enterprise ticket management platform allows for net wins on both fronts, however. A high flow rate, so necessary to an entertainment/leisure business, is maintained, yet the database can check for fakes as well. Most importantly, the security of the carceral space is left intact.

It also essentially renders the gate usher an automaton. Though more "entertaining" or "family-friendly" than automatic gate machines at parking garages, the similarities are striking nonetheless.

The enterprise-wide ticket management system also allows for further wins that are flow-related, in this case the flows of information. We know precisely how many people attended the game, which seats they sat in, how much each of those seats cost, whether it was a season ticket or single-game purchase, etc. We could track all of this information before, albeit after the fact; now we know it instantaneously.

Finally, the ticket serves an archival function, in duplicate: on one hand, as promotional item in the archives of the subject's memory box, and on the other, as a code to the database that objectifies the fan's attendance in the archives of a computer's electronic memory box.


Comments are closed.