A Strengthened Sport Media Power

The latest I3 manufacturing news, from ESPN.com:

On Monday, ESPN and EA announced a 15-year integrated marketing agreement that will allow for all of EA's sports franchises to have access to the network's programming and personalities.

. . .

"Our mission is to be in a place that is central to our fans, wherever they are watching, reading or logging on," said John Skipper, ESPN's executive vice president of advertising sales, new media and consumer products. "Video games has become the new medium and we felt that it was crucial for us to be there in the biggest way possible."

Comments

Comments are closed.