Media-Net Fodder

Notes from last night's Monday Night Football tilt between Minnesota and Philadelphia:


Equipment has improved from the days of leather helmets to the space-age, air-injected techno-helmets that exist today. Hitting has gotten harder, collisions more violent, and the league wealthier. As we retreat more deeply into the (false) security of our pods, we tend towards increasing speed — and cybernetic control.

Intertextual Celebrations

Donovan McNabb: the moonwalk

Terrell Owens: dunking the ball and hanging on the rim


Inverting KGB secrecy into ABC spectacle, Minnesota's Randy Moss is wired for sound, bringing panauralism to sport.


The image-sign for this season is the #40 of Pat Tillman, the Arizona Cardinal turned Army Ranger who was killed in battle, yet will live indefinitely on videoscreens and football helmets around the United States.

Flip Side of the Sports Media Coin

At one point, TV drove videogame innovation: think instant replay, commentators, and picture-in-picture features coming to your favourite game titles.

Now we have videogames driving TV innovation: think 1st-and-10 line, Michael Jordan's use of "bullet time" technology to re-create his famous dunk, and ABC's skywire camera that runs on pulleys and wires above the gridiron to plot any co-ordinate on the field.

The key distinction today is that of simulation: 1st-and-10 simulates a line that is painted on the football field; the other technologies simulate the virtual cameras that allow for "impossible" shots to be taken.


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