Baudrillard's "Evolution of Games"

Haven't heard from Baudrillard in a while … so here is a snippet from Seduction:

The general evolution of games is revealing: from competitive games - team sports, old-fashioned card games, or even table football - to the generation of pinball machines (which already had screens but were not yet "televised," a mixture of electronics and hand movements), now rendered obsolete by electronic tennis and other computerized games, their screens streaked with high-speed molecules. And the atomistic manipulation required by the latter is not to be distinguished from the practices of information control in the "labour process" or the future employment of computers in the domestic sphere, which were also preceded by television and other audiovisual aids . The ludic is everywhere, even in the "choice" of a brand of laundry detergent in the supermarket. Without too much effort one sees similarities with the world of psychotropic drugs: for the latter too is ludic, being nothing but the manipulation of a sensorial keyboard or neuronic instrument panel. Electronic games are a soft drug - one plays them with the same somnambular absence and tactile euphoria.


[Aside] I think the Cingular fascination Baudrillard holds for me is his ability to channel so many of my ideas 25 years before I had them.




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