Questions abound as the Bush administration attempts to reclassify fast food jobs as manufacturing jobs from their current classification as service jobs.

Manufacturing is defined by the United States Census Bureau as work involving employees who are "engaged in the mechanical, physical, or chemical transformation of materials, substances, or components into new products." As discussed earlier, professional sport — with its employees that are engaged in the biomechanical, biophysical, and biochemical transformation of technology and technique into information, images and identities (I3) — could certainly also be classified as belonging to the manufacturing sector.

The only challenge to such a classification is the uncertainty inherent in the I3-manufacturing process. And as McLuhan points out, "the uncertainty of the outcomes of our contests makes a rational excuse for the mechanical rigor of the rules and procedures of the game."


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