The Corporate Voices

Cheers, applause, music, action: the stadium sportscape is a cacophonic cauldron of sounds, not the least of which emanate from corporate billboards that shout at us insistently, much like merchants hawking their wares in the bazaars of an earlier age. We don't notice the shouting, however, as we concentrate on the game at hand having pulled off that cocktail party trick of muting voices in the background in order to better focus our attention. It isn't until much later, when it is time to make a purchase, that the shouting makes itself heard.

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