On the CBS broadcast of the Florida-Florida State football game:

"Well, Chris Rix beat the Gators last year with his legs, and this year he beat them with his arm."

The significance? The media matrix is composed of disembodied, and usually idealized, body parts: consider the myriad images of isolated washboard abs, curvaceous breasts, or taut glutes. Holism does not exist in this space. As a result, we consider others in these very terms, as a series of manufactured parts that may be leveraged in a production role.


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