Capital Idea

In the United States, professional athletes' salaries may legally be amortized by the franchise over the length of the contract, which contributes to a discourse that the athlete is simply a capital asset, or a factor of production necessary to produce goods — in the case of sport, the information and image-signs necessary to support the sportocracy. However, what is interesting is that these factors of production are embodied by the athletes; they may be rented but never sold, and therefore can never technically be owned, since the embodiment implies non-transferability.


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