"First, for the people who say LeBron was LeBorn in hype, and this all reeks of public relations gimmick, like Annika Sorenstam at the Colonial reeks of public relations gimmick, hey, listen up. It's all a public relations gimmick, Jack. Getting you to come out to any stadium, stadium-seating multiplex, amusement park, arena or golf course venue to spend your loot on 'attractions' is a gimmick, so please, gimmick me a break. Spectacle is what we do around here." — Ralph Wiley


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