The Third Golden Age

A futurist's first attempt at what the next golden age of professional sport will look like:

  First Golden Age Second Golden Age Third Golden Age
Geographic focus nationalization globalization glo-localization
Hero Babe Ruth Michael Jordan youth
Media channel radio television Internet
Media personality Graham McNamee, Foster Hewitt Howard Cosell, Marv Albert prosumer
Key commodity uncertainty of outcome image/information aesthetic body movement

I will continue to flesh this out, but it must be noted that this is the utopic version of the scenario. A less ideal (in my opinion) version would look like: geography = virtual space, sport = contest of amplified humanity, hero = avatar, media channel = virtual reality, media personality = AI + prosumer, commodity = fantasy.


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