A Note on Gambling

McLuhan (1964) notes that:

"In tribal societies, gambling … is a welcome avenue of entrepreneurial effort and individual initiative. Carried into an individualist society, the same gambling games and sweepstakes seem to threaten the whole social order. Gambling pushes individual initiative to the point of mocking the individualist social structure. The tribal virtue is the capitalist vice.

… When we too are prepared to legalize gambling, we shall, like the English, announce to the world the end of individualist society and the trek back to tribal ways" (p.207).


McLuhan, M. (1964). Understanding media. New York: New American Library.


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