Stunting Supply?

A point of contention to any prediction of virtual sport is "How can that be? Participation rates have never been higher!"

These increases, however, have been at least in part driven by promotional efforts from professional sport (witness NBA 2ball). As we have mentioned, promotion of professional sport creates both a labour supply and a market for the sport product. If the promotion of professional sport (and thus participation in amateur sport) is increasingly tied to the media choice of sport videogaming, and the technological improvements to the interface continue to become more organic, virtual sport will be the result.

To what degree virtual sport replaces traditional sport remains to be seen.


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