Big Kids vs. Big Brother

Nova Scotia plans to measure the exercise levels of children by means of a monitoring device attached at the belt.

A Halifax paper screamed 'Big Brother!!', but privacy issues aside, this news is very important to the concept of virtual sport. Remote monitoring of physical activity levels, via the sport interface, will be collected in aggregate to monitor overall health trends in the population. This information will be of extreme value to private interests as well, such as insurance companies and pharmaceutical firms.

As long as the data is accumulated anonymously to be used in aggregate fashion, I believe this could be a very useful societal tool. Privacy advocates beware, however: this will constitute a key battle in the not-too-distant future.


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