Many people incorrectly believe that the sport product is the game itself. In fact, the sport product is information. While this may not be as significant a declaration as McLuhan telling General Electric that the lightbulb business was pure information distribution, it is indeed important to those in the business of sport.
Professional sport is information in the form of images for television, character traits for videogames, statistics for simulations and topics for fan conversations.
If McLuhan is right, then consider: electricity is information, DNA is information, quarks are information — information is life. If the Internet is the distribution of information and sport is also information, then what?
While the logic might be shaky, it certainly gives new meaning to the term "sport is a religion," for is God not life as well?
McLuhan, M. (1964). Understanding media. New York: New American Library.