Armchair Quarterbacks Rejoice!

Put the user in control. Allow them to assume the identity of someone else. Armchair quarterbacks of the world, I offer you….the INTERNET!

If there was ever a subculture that thought they could do it better, it is that of the professional sports fan. With today's interactive media, they can now put cred on the line in any number of capacities necessary for pro sport to exist. These games are affectionately referred to as "fantasy sports," and they allow users to become a coach or general manager (and with iTV on the way, look for "You Make the Call" home refereeing to make a big comeback). In the end, the fan gets what they ultimately crave: control.

The question is whether sport media can ever reproduce the ultimate armchair experience — that of the star athlete. Is anyone really convinced that they are the one rushing for the end zone or driving the Grand Prix racer when they hammer a few buttons? Of course not. But the experience is getting closer.

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